Platforms: a multiplicity of research opportunities

S. Sriram (), Puneet Manchanda (), Mercedes Bravo (), Junhong Chu (), Liye Ma (), Minjae Song (), Scott Shriver () and Upender Subramanian ()

Marketing Letters, 2015, vol. 26, issue 2, 152 pages

Abstract: Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges. Copyright Springer Science+Business Media New York 2015

Keywords: Platforms; Two-sided markets; Internet commerce; Simultaneity (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (24)

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DOI: 10.1007/s11002-014-9314-1

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