Eco-innovations in Croatia: exploring entrepreneurs’ motivation

Ljiljana Božić and Valerija Botric

Journal of East European Management Studies, 2017, vol. 22, issue 4, 484-510

Abstract: This study explores the motives of innovators in Croatia to develop eco-innovations. We explore both factors which determine initial eco-innovation development, and those which determine the development of eco-innovation with the benefit that either occurs during the production or during the aftersales product use. Variables referring to innovation objectives, market pull/technology push and regulations are included in the models. The empirical analysis relies on the Community Innovation Survey 2008 data for Croatia. The sample consists of 1,621 innovative firms. We estimate binary outcomes models (probit and bivariate probit). The results have shown that eco-innovations are developed in response to regulations, implying that policy makers should be careful in designing instruments and measures. The following innovation activities are significantly related to eco-innovation: increase of market share, improvements in health protection and reduction of labour costs. The results reveal that development of eco-innovation in production and in use is similar in many aspects.

Date: 2017
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DOI: 10.5771/0949-6181-2017-4-484

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