Seller Reputation

Heski Bar-Isaac and Steven Tadelis

Foundations and Trends(R) in Microeconomics, 2008, vol. 4, issue 4, 273-351

Abstract: Seller reputation is an important asset because buyers often choose sellers on the basis of their reputation. This is particularly true when the quality of the good or service transacted is hard to measure and the parties cannot perfectly contract on the outcome of the transaction. As a consequence, the seller will be mindful of building and maintaining a good reputation through the information that buyers have about the seller, including previous transactions and the reports of other buyers.

Keywords: Information economics; Game theory; Industrial organization (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (83)

Downloads: (external link)
http://dx.doi.org/10.1561/0700000027 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:now:fntmic:0700000027

Access Statistics for this article

More articles in Foundations and Trends(R) in Microeconomics from now publishers
Bibliographic data for series maintained by Lucy Wiseman ().