Impact of Ex-Ante Hypothetical Bias Mitigation Methods on Attribute Non-Attendance in Choice Experiments

Muhammad Bello () and Awudu Abdulai

American Journal of Agricultural Economics, 2016, vol. 98, issue 5, 1486-1506

Abstract: In this article, we use survey data from Nigeria on consumers' preferences for organic products to investigate the impact of ex-ante hypothetical bias mitigation methods (Cheap Talk and Honesty Priming) on respondents' attribute non-attendance. We employ a framework that allows us to jointly examine the response to the stated choice component and the response to the attribute processing questions, while avoiding the potential endogeneity bias and measurement error problems arising from some attribute non-attendance methods. Our results show that the incidence of attribute non-attendance varies across the treatments in general, with significant difference in attribute non-attendance rates between respondents exposed to the mitigation strategies (Honesty Priming and Cheap Talk) and the baseline group. We also find that the low willingness to pay values for the honesty priming task appear to correspond with the lowest attribute non-attendance rates reported for all the attributes (especially price) and might reflect a more realistic valuation of the attributes.

Keywords: organic products; cheap talk; honesty priming; attribute non-attendance; hybrid model (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (32)

Downloads: (external link)
http://hdl.handle.net/10.1093/ajae/aav098 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:ajagec:v:98:y:2016:i:5:p:1486-1506.

Access Statistics for this article

American Journal of Agricultural Economics is currently edited by Madhu Khanna, Brian E. Roe, James Vercammen and JunJie Wu

More articles in American Journal of Agricultural Economics from Agricultural and Applied Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by Oxford University Press ().