Effects of the National Bioengineered Food Disclosure Standard: Willingness To Pay for Labels that Communicate the Presence or Absence of Genetic Modification

Brandon McFadden and Jayson Lusk

Applied Economic Perspectives and Policy, 2018, vol. 40, issue 2, 259-275

Abstract: After much debate, the United States recently adopted a law that will require mandatory labeling of genetically modified (GM) food. We elicit willingness-to-pay (WTP) for manufactured and fresh foods that communicate the presence or absence of GM material. We find that a text disclosing the presence of GM material lowers WTP relative to a QR code disclosure that must be scanned. Furthermore, participants perceive Non-GMO Project verified and organic as substitutes; WTP premiums for a product with both Non-GMO Project verified and organic labels is about the same as the WTP premium when either label is present in isolation.

Keywords: National Bioengineered Food Disclosure Standard; Mandatory labeling; Willingness-to-Pay; Genetically modified food (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (19)

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