 Agriculture and the food industry in the information ageEuropean Review of Agricultural Economics, 2005, vol. 32, issue 3, 347-368 Abstract: Food consumers face uncertainty and demand high quality and safe food products, apparently with as much information as possible. Today's agriculture and food industry aims at reducing market failures from information asymmetry. Such information provision can be successful only if it meets the information needs of the target audience. This paper focuses first on individual characteristics that shape information needs, and then discusses information provision through mass media and labelling. It emerges that consumer needs for information cannot be taken for granted. The provision of ever more and too detailed information entails a risk of information overload, resulting in consumer indifference or loss of confidence. Instead, segmentation and targeted information provision are proposed as potential solutions to market failure from information asymmetry. Copyright 2005, Oxford University Press. Date: 2005 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:oup:erevae:v:32:y:2005:i:3:p:347-368 Ordering information: This journal article can be ordered from Access Statistics for this article European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo More articles in European Review of Agricultural Economics from Oxford University Press and the European Agricultural and Applied Economics Publications Foundation Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. Contact information at EDIRC. |
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