A query theory account of a discrete choice experiment under oath

Nathan Kemper (), Jennie Popp and Rodolfo Nayga

European Review of Agricultural Economics, 2020, vol. 47, issue 3, 1133-1172

Abstract: One limitation of stated-preference methods is the formation of hypothetical bias. To address this, the honesty oath has been used as an ex ante technique to reduce hypothetical bias. Our study provides a query account of the honesty oath in a discrete-choice experiment setting by using Query Theory to examine the mechanism behind the effectiveness of the honesty oath. Our results show that the honesty oath can change the content and order of queries; potentially reducing hypothetical bias in discrete choice experiments. The study suggests the potential usefulness of Query Theory in examining thought processes of respondents in valuation studies.

Keywords: discrete choice experiments; honesty oath; hypothetical bias; query theory; willingness to pay (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (8)

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