An experimental test of cause-related marketing and charitable giving

James Murphy, Molly Conlin and Bryan Haugstad

Oxford Economic Papers, 2023, vol. 75, issue 4, 890-901

Abstract: We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that the donation offer resulted in a modest increase in both the share of transactions exceeding the minimum amount needed to qualify for the donation and sales revenue.

JEL-codes: C93 D64 D9 H41 (search for similar items in EconPapers)
Date: 2023
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Working Paper: An Experimental Test of Cause-Related Marketing and Charitable Giving (2021)
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