An Experimental Test of Cause-Related Marketing and Charitable Giving

James Murphy, Molly Conlin and Bryan Haugstad
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Molly Conlin: Department of Economics, University of Alaska Anchorage
Bryan Haugstad: Department of Economics, University of Alaska Anchorage

No 2021-02, Working Papers from University of Alaska Anchorage, Department of Economics

Abstract: We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the potential impact on consumer behavior and business revenues when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that there was a modest increase in sales revenue as a result of the donation offer, however it is unlikely that the additional profits offset the cost of the donations.

Keywords: Experimental economics; field experiment; charitable giving; cause-related marketing; corporate social responsibility; philanthropy (search for similar items in EconPapers)
JEL-codes: C90 C93 D64 D9 H41 (search for similar items in EconPapers)
Date: 2021-09
New Economics Papers: this item is included in nep-exp and nep-mkt
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http://www.econpapers.uaa.alaska.edu/RePEC/ala/wpaper/ALA202102.pdf (application/pdf)

Related works:
Journal Article: An experimental test of cause-related marketing and charitable giving (2023)
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Persistent link: https://EconPapers.repec.org/RePEc:ala:wpaper:2021-02

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