Communication through Events and Sales Forces Adopted by Competitors in the European Space

Moise –Þiþei Adina (), Daniel Moise and Anca Cruceru ()
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Moise –Þiþei Adina: Ovidius University of Constanta, Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1041-1044

Abstract: Marketing communication is for competitors from Europe a strategy for highly competitive markets where they operate. The use of different marketing tactics of the communication involves choosing those communication techniques aimed at positive results consistent with objectives. In this respect, events marketing and sales forces form the communications tactics beneficial for the companies that pursue marketing objectives in the reference markets. Knowing the advantages and the specific techniques of sales events and forces constitute an advantage given to those competitors who adopt these communication techniques.

Keywords: marketing communications; events marketing; sales forces. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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