Competition Analysis and its Role in the Adoption of Marketing Strategies

Anca Cruceru () and Radulescu Violeta
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Radulescu Violeta: Academy of Economic Studies, Bucharest

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 668-672

Abstract: Markets have become far too competitive for organizations to focus efforts only on consumers, so in addition to market and customer analysis, an equally important step in terms of marketing audit, the predevelopment phase strategy marketing and its implementation in the future is to analyze competition. This article aims to present the main steps to be used for a comprehensive and efficient analysis competition.

Keywords: competition; competitive environment; competitive analysis; marketing strategies (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:668-672

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