A Common Mechanism Underlying Food Choice and Social Decisions

Ian Krajbich, Todd Hare, Björn Bartling, Yosuke Morishima and Ernst Fehr

PLOS Computational Biology, 2015, vol. 11, issue 10, 1-24

Abstract: People make numerous decisions every day including perceptual decisions such as walking through a crowd, decisions over primary rewards such as what to eat, and social decisions that require balancing own and others’ benefits. The unifying principles behind choices in various domains are, however, still not well understood. Mathematical models that describe choice behavior in specific contexts have provided important insights into the computations that may underlie decision making in the brain. However, a critical and largely unanswered question is whether these models generalize from one choice context to another. Here we show that a model adapted from the perceptual decision-making domain and estimated on choices over food rewards accurately predicts choices and reaction times in four independent sets of subjects making social decisions. The robustness of the model across domains provides behavioral evidence for a common decision-making process in perceptual, primary reward, and social decision making.Author Summary: One critical question that concerns all disciplines involved in the study of human decision-making is whether different types of decisions are made in different ways, or whether there exists a common decision mechanism that underlies human choices. If the latter, what are the properties of that mechanism? Here we characterize a dynamical model of decision making that was initially fit to subjects making food choices but was later able to accurately predict choices and reaction times of separate groups of subjects making social decisions. The robustness of the model across different subjects, tasks, and environments supports the idea that the brain uses a consistent process for making decisions.

Date: 2015
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:plo:pcbi00:1004371

DOI: 10.1371/journal.pcbi.1004371

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