The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing
Anne Aidla and
Maaja Vadi ()
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, vol. 12, issue 1, 184-196
For implementing more effective social marketing programmes for preventing youthâ€™s smoking more information is needed about the backgrounds of their behaviour and choices. The goal of the article is to find out what is the impact of family and friendsâ€™ habits on youthâ€™s smoking behaviour and make suggestions for the social marketing. The sample consisted of 582 secondary school pupils, the participants ranged in age from 14-19. For data analysis the logistic regression was used. The results show that certain people from family and friends in combination with each other have especially large influence on youthâ€™s smoking behaviour. Family members and friends influence young peopleâ€™s behaviour simultaneously and the influence is cumulative. Knowing what combinations are the most powerful can be considered by preparing tobacco prevention programmes for youth.
Keywords: social marketing; smoking prevention; youth behaviour; social environment. (search for similar items in EconPapers)
JEL-codes: I19 M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:rom:rmcimn:v:12:y:2011:i:1:p:184-196
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