Economics at your fingertips  

The Impact of National Anthem Protests on National Football League Television Ratings

Judah Brown and Brandon Sheridan

Journal of Sports Economics, 2020, vol. 21, issue 8, 829-847

Abstract: The National Football League’s (NFL) television ratings decreased by approximately 8% during the 2016 season, then a further 10% the following season. These declines coincided with league-wide national anthem protests initiated by Colin Kaepernick at the beginning of the 2016 season. Existing research identifies many determinants of demand for sporting events, but athletes’ protests are seldom considered. We use detailed data on players’ protests and television ratings to construct a new, game-level panel for the four NFL seasons between 2014 and 2017. Our results show protests are statistically significantly associated with lower TV ratings, but the economic magnitude is relatively muted.

Keywords: national anthem protest; national football league; television ratings (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1177/1527002520944452

Access Statistics for this article

More articles in Journal of Sports Economics
Bibliographic data for series maintained by SAGE Publications ().

Page updated 2023-06-15
Handle: RePEc:sae:jospec:v:21:y:2020:i:8:p:829-847