Insights from triangulation of two purchase choice elicitation methods to predict social decision making in healthcare

Jennifer Whitty (), Sharyn Rundle-Thiele and Paul Scuffham

Applied Health Economics and Health Policy, 2012, vol. 10, issue 2, 113-126

Abstract: It is important to use multiple methods to obtain a complete picture of the probability of purchase or public subsidy in a social decision-making context until further research can elaborate on our findings. This exploratory analysis supports the suggestion that the mixed logit model, which was used for the DCE analysis, may fail to adequately account for preference heterogeneity in some contexts. Copyright Adis Data Information BV 2012

Date: 2012
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DOI: 10.2165/11597100-000000000-00000

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