Cameras tracking shoppers: the economics of retail video surveillance

Douglas Cumming and Sofia Johan

Eurasian Business Review, 2015, vol. 5, issue 2, 235-257

Abstract: We examine whether video surveillance data enables improved retail performance. We analyze sales data collected from six sporting goods stores. We relate the sales data to an experiment where three stores had placebo video surveillance, and the other three stores made use of information learned in the video surveillance starting half-way through the sample period. A difference-in-differences analysis of the data indicates the use of video surveillance enables a substantial increase in total sales per hour, the number of transactions per hour, and the average size of each transaction. Copyright Eurasia Business and Economics Society 2015

Keywords: Video surveillance; Retail entrepreneurs; Information asymmetry; Search costs; D82; L81; L83; M3 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1007/s40821-015-0023-3 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurasi:v:5:y:2015:i:2:p:235-257

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/40821

DOI: 10.1007/s40821-015-0023-3

Access Statistics for this article

Eurasian Business Review is currently edited by Marco Vivarelli

More articles in Eurasian Business Review from Springer, Eurasia Business and Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().