Considering legacy as a multi-dimensional construct: The legacy of the Olympic Games

Nola Agha, Sheranne Fairley and Heather Gibson

Sport Management Review, 2012, vol. 15, issue 1, 125-139

Abstract: ► Ensuring an Olympic legacy begins at the bid stage. ► Olympic legacy must be considered as a multi-dimensional construct. ► The mandate of all stakeholders must be part of any legacy strategy. ► Tangible and intangible Olympic legacies must be actively leveraged.The International Olympic Committee (IOC) requires cities that bid for the Olympic Games to formulate a legacy strategy. This case follows a sport professional tasked with developing an Olympic bid for their city. Specifically, the case considers various legacy outcomes including: destination image, tourism, cost, venues, housing, and social legacies. The case is written with anonymity of the actual city so that the instructor can adapt the case to a specific city. The case is particularly useful for courses covering sport tourism, stakeholder management, event management, or sport economics and finance.

Date: 2012
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DOI: 10.1016/j.smr.2011.08.004

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