A Choice Matching Approach for Discrete Choice Analysis: An Experimental Investigation in the Laboratory

Simone Cerroni, Daniel W. Derbyshire, W. George Hutchinson and Rodolfo Nayga

Land Economics, 2023, vol. 99, issue 1, 80-102

Abstract: This article is the first empirical application of the choice matching (CMa) method in discrete choice experiments (DCEs). An artifactual field experiment was conducted to test whether CMa applied to a DCE survey improves the validity and reliability of estimated preferences regarding standard hypothetical DCEs. Two experimental treatments were developed. In the first, subjects were exposed to a CMa-based DCE; in the second, subjects were exposed to a standard hypothetical DCE survey. Results suggest that although a CMa-based DCE does not improve validity, it can increase the reliability of estimated preferences.

JEL-codes: C25 Q18 (search for similar items in EconPapers)
Date: 2023
Note: DOI: 10.3368/le.012621-0009R1
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://le.uwpress.org/cgi/reprint/99/1/80
A subscription is required to access pdf files. Pay per article is available.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:uwp:landec:v:99:y:2023:i:1:p:80-102

Access Statistics for this article

More articles in Land Economics from University of Wisconsin Press
Bibliographic data for series maintained by ().