Strategic marketing in food industries

Ronald Cotterill () and Randall Westgren

Agribusiness, 1994, vol. 10, issue 5, 431-441

Abstract: This article reviews recent literature in industrial organization, strategic marketing, and related fields to develop a general framework for strategic market analysis by agricultural economists. It identifies critical insights from the different disciplinary approaches and explains their relevance for empirically oriented analysis. Placing this conceptual development within the context of recent experience in food industries illustrates that fairly straightforward strategy analysis can provide powerful insights for public and private decision makers in the food system. ©1994 by John Wiley & Sons, Inc.

Date: 1994
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:10:y:1994:i:5:p:431-441

DOI: 10.1002/1520-6297(199409/10)10:5<431::AID-AGR2720100508>3.0.CO;2-S

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().