Using price discrimination theory to plan promotions

Ronald Larson

Agribusiness, 1997, vol. 13, issue 4, 401-408

Abstract: Serious mistakes can be made by agribusiness marketers if they ignore the potential leakages between segments when they plan price promotions. The model illustrated in this paper considers leakages along with communication spending and nonparticipation by potential buyers to find the optimal list and discount prices for a promotion. © 1997 John Wiley & Sons, Inc.

Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:13:y:1997:i:4:p:401-408

DOI: 10.1002/(SICI)1520-6297(199707/08)13:4<401::AID-AGR6>3.0.CO;2-2

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