Retail premiums for honey characteristics

Laurian Unnevehr and Fatoumata C. Gouzou
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Fatoumata C. Gouzou: Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign, Postal: Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign

Agribusiness, 1998, vol. 14, issue 1, 49-54

Abstract: The retail demand for characteristics of honey is estimated using retail scanner data. The results show that consumers pay substantial premiums for honey based on form, container, brand, and floral source. The highest price premiums are associated with unique monofloral sources, followed by other unusual, but less pure, floral sources. The results demonstrate that consumers will pay for unique characteristics of honeys associated with particular floral sources. Thus, honey producers may be able to further promote honey products or develop new products on the basis of floral source differentiation. © 1998 John Wiley & Sons, Inc.

Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:14:y:1998:i:1:p:49-54

DOI: 10.1002/(SICI)1520-6297(199801/02)14:1<49::AID-AGR4>3.0.CO;2-L

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