New market groupings based on food consumption patterns

Ronald Larson

Agribusiness, 2004, vol. 20, issue 4, 417-432

Abstract: Consumption of different food categories varies across the US. A cluster analysis of 52 markets based on food sales in 62 categories found 11 market groupings with similar consumption patterns. These new market groupings were compared with a cluster analysis based on data from 10 years earlier. Many patterns were similar but a few shifts in consumption patterns were also noted. Evidence suggested that some regional food preferences may have fragmented during the last 10 years. Researchers, managers, and policy makers should use market groupings based on fairly current data when they examine food demand trends across geographics, test marketing programs, identify opportunities in selected markets, forecast results for regional expansions, or evaluate regional initiative performance. [EconLit citations: L660, R220, Q130.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 417-432, 2004.

Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:20:y:2004:i:4:p:417-432

DOI: 10.1002/agr.20027

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