Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation

Melanie Fritz and Maurizio Canavari
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Melanie Fritz: Department of Food and Resource Economics, Chair for Business Management, Organization and Information Management, University of Bonn, Germany, Postal: Department of Food and Resource Economics, Chair for Business Management, Organization and Information Management, University of Bonn, Germany

Agribusiness, 2008, vol. 24, issue 3, 355-368

Abstract: Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for vertical coordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks. © 2008 Wiley Periodicals, Inc.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:24:y:2008:i:3:p:355-368

DOI: 10.1002/agr.20163

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