The diffusion of organic food products: toward a theory of adoption

Christopher J. Shanahan, Neal Hooker and Thomas Sporleder ()
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Christopher J. Shanahan: Department of Agricultural, Environmental and Development Economics, The Ohio State University, 323 Ag Admin, 2120 Fyffe Road, Columbus, OH, 43210-1067, Postal: Department of Agricultural, Environmental and Development Economics, The Ohio State University, 323 Ag Admin, 2120 Fyffe Road, Columbus, OH, 43210-1067

Agribusiness, 2008, vol. 24, issue 3, 369-387

Abstract: This study explores drivers influencing food processors' decisions to adopt organic practices and the constraints which may limit the availability of food products using the National Organic Program (NOP) organic seal as a marketing tool. A constrained diffusion model is applied to assess seal qualified adoption across food categories. A second model explores market forces that influence variations in the diffusion process. Results suggest that external factors, including new regulation, impact diffusion rates. Future adoption of organic practices will require enhanced informational and physical access for potential adopters. © 2008 Wiley Periodicals, Inc.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:24:y:2008:i:3:p:369-387

DOI: 10.1002/agr.20164

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