Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources

Gianluca Stefani, Alessio Cavicchi, Donato Romano and Alexandra Lobb

Agribusiness, 2008, vol. 24, issue 4, 523-537

Abstract: The article investigates how purchasing intentions among a sample of Italian consumers are influenced by different levels of risk perception and their trust in food-safety information provided by different sources such as the food industry, government agencies, or consumers' associations. The assessment of the determinants of intention to purchase was carried out by estimating a causal model for the chicken case in which attitudes, subjective norms, and perceived risk play a major role in determining buyer's behavior. In particular, the role of trust in influencing risk perception is highlighted either as a general construct or as specific constructs targeting food chain, policy actors, and the media. [EconLit citations: Q130, Q190, D120]. © 2008 Wiley Periodicals, Inc.

Date: 2008
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:24:y:2008:i:4:p:523-537

DOI: 10.1002/agr.20177

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