Would consumers value food-away-from-home products with nutritional labels?
Andreas Drichoutis,
Panagiotis Lazaridis () and
Rodolfo Nayga
Agribusiness, 2009, vol. 25, issue 4, 550-575
Abstract:
The authors examine consumers' valuation for food-away-from-home products with and without nutritional labels using experimental auctions. They presented subjects with three different nutritional information schemes: a European Union type label, a United States type label, and a traffic-light colored information label. Furthermore, they examined the role of reference prices (i.e., the real market prices of the products) within the context of experimental auctions. Using well-known products, our results indicate that subjects bid more for the products with nutritional labels. However, among products with nutritional information, subjects' willingness to pay values differ depending on the type of nutritional label on the product. In addition, the authors find evidence that inclusion of reference prices leads to higher bids. [JEL classifications: D12, C23]. © 2009 Wiley Periodicals, Inc.
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)
Downloads: (external link)
http://hdl.handle.net/10.1002/agr.20224 Link to full text; subscription required (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:25:y:2009:i:4:p:550-575
DOI: 10.1002/agr.20224
Access Statistics for this article
Agribusiness is currently edited by Ronald W. Cotterill
More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().