Consumers’ Preference Heterogeneity for GM and Organic Food Products in Germany

Agnes Emberger‐Klein, Marina Zapilko and Klaus Menrad

Agribusiness, 2016, vol. 32, issue 2, 203-221

Abstract: ABSTRACT According to the EU co‐existence strategy, no form of agricultural food production system should be excluded. The driving force for this policy is the need to ensure consumers' freedom of choice. The aim of this study is to analyze whether preference heterogeneity for a GM and an organic variant of the same product exists among German consumers. The analysis is based on a survey conducted in spring 2007 in Germany. The specified mixed‐logit and latent class model show significant preference heterogeneity for both production technologies. We found one consumer segment with opposing preferences for GM and organic products and a second one exhibiting positive preferences for GM and organic products. The consumers in the second segment are possibly those who would most benefit from the EU co‐existence strategy and would probably be willing to cover the additional costs associated with a co‐existence strategy in the existing food value chains (D12). [EconLit citations: D12].

Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://hdl.handle.net/10.1002/agr.21439

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:32:y:2016:i:2:p:203-221

Access Statistics for this article

Agribusiness is currently edited by Ronald W. Cotterill

More articles in Agribusiness from John Wiley & Sons, Ltd.
Bibliographic data for series maintained by Wiley Content Delivery ().