 Heterogeneous Preferences for Domestic Fresh Produce: Evidence from German and Italian Early Potato MarketsFrancesca Colantuoni, Gianni Cicia, Teresa Del Giudice, Daniel Lass, Francesco Caracciolo and Pasquale Lombardi Agribusiness, 2016, vol. 32, issue 4, 512-530 Abstract: ABSTRACT In this research, we explore the market potential of a domestic agricultural product, the early potato, in two countries, Italy and Germany. We conducted two parallel marketing studies aimed at revealing the most desirable characteristics for the commercialization of this product in each of the two markets, and made comparisons among consumers’ attitudes for several attributes (country of origin, carbon footprint, production method, ethical certification and packaging). Motivation for this study is the declining market share of the domestic early potato, considered an important crop in both countries, due to the competition from abroad. A focal aspect of this research is the recent public interest for social justice, traditionally reserved for products imported from developing countries, with respect to ethical products made in developed countries. The possibility for Italian and German early potatoes to regain important market shares depends on the ability to differentiate their potatoes from potatoes supplied by competing extra‐European countries. [JEL Classifications: Q13; Q18]. Date: 2016 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:32:y:2016:i:4:p:512-530 Access Statistics for this article Agribusiness is currently edited by Ronald W. Cotterill More articles in Agribusiness from John Wiley & Sons, Ltd. |
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