Demand for fresh beef products in supermarkets: A trial with scanner data

Oral Capps and Rodolfo Nayga

Agribusiness, 1991, vol. 7, issue 3, 241-251

Abstract: This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own-price elasticities are negative, statistically significant, and in the elastic range. Own-advertisement elasticities are positive and statistically significant but very inelastic. Cross-price effects and cross-advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:wly:agribz:v:7:y:1991:i:3:p:241-251

DOI: 10.1002/1520-6297(199105)7:3<241::AID-AGR2720070306>3.0.CO;2-O

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