Blockchain‐based traceability and demand for U.S. beef in China

Wen Lin, David Ortega, Danielle Ufer, Vincenzina Caputo and Titus Awokuse

Applied Economic Perspectives and Policy, 2022, vol. 44, issue 1, 253-272

Abstract: Amid stringent traceability requirements and a nearly 14‐year ban, the U.S. beef industry is rebuilding its market presence in China. Blockchain technology offers a responsive means of meeting Chinese import traceability requirements while also addressing consumers' food safety concerns. We evaluate Chinese demand for U.S. beef and blockchain‐based traceability and find that a sizeable segment of the market (37%) is willing to pay a premium for U.S. beef that is traceable using blockchains. Results indicate that investments in traceability systems that utilize blockchain technology may be an effective way for producers to capture a significant market share in China.

Date: 2022
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https://doi.org/10.1002/aepp.13135

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Persistent link: https://EconPapers.repec.org/RePEc:wly:apecpp:v:44:y:2022:i:1:p:253-272

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