Wine consumers' demand for social sustainability labeling: Evidence for the fair labor claim

Giovanna Piracci, Fabio Boncinelli () and Leonardo Casini

Applied Economic Perspectives and Policy, 2022, vol. 44, issue 4, 1742-1761

Abstract: This study aims to investigate consumer preferences for social sustainability labeling for wine. We explored the potential demand for a fair labor label that certifies wine produced through the fair treatment of workers in Italy, since the exploitation of migrant labor has become a preeminent issue in the country. We conducted a choice experiment on a sample of 500 consumers. Results indicated that they were willing to pay a considerable premium for wine produced by wineries that respects workers' rights and that there is a wide heterogeneity in consumer preferences for sustainability labeling according to the different dimensions underlying the label.

Date: 2022
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https://doi.org/10.1002/aepp.13260

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Persistent link: https://EconPapers.repec.org/RePEc:wly:apecpp:v:44:y:2022:i:4:p:1742-1761

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