Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies

Liam J. S. Boldt, Jill Hobbs, Patrick Lloyd‐Smith and Yang Yang

Applied Economic Perspectives and Policy, 2026, vol. 48, issue 1, 123-136

Abstract: Whether meat‐related terms should be permitted on the labels of plant‐based meat alternatives is hotly debated. Utilizing survey data featuring a discrete choice experiment, we examine consumer responses to plant‐based meat alternatives under three labeling scenarios: no restrictions; a ban on meat‐related terms; and a requirement for a qualifying statement. We find stronger preferences for plant‐based meat alternatives in an unregulated labeling environment versus a ban on meat‐related terms or when label qualifiers are present. Label qualifiers perform similarly to a ban. A latent class model identifies consumer segments with heterogeneous responses to the labeling policy environment.

Date: 2026
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https://doi.org/10.1002/aepp.70013

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Persistent link: https://EconPapers.repec.org/RePEc:wly:apecpp:v:48:y:2026:i:1:p:123-136

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