A STRATEGIC DECISION FRAMEWORK FOR INNOVATION OUTSOURCING

Zhijian Cui and Christoph Loch ()
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Zhijian Cui: IE Business School, Madrid, Spain

International Journal of Innovation Management (ijim), 2011, vol. 15, issue 05, 899-930

Abstract: This article gives a general decision framework for companies outsourcing strategic decisions. The authors argue that a consistent outsourcing strategy, strategic evaluation and searching of external sources, and effective implementation processes are three essential steps toward successful innovation outsourcing. The article points out that outsourcing strategy is embedded in a company's overall technology strategy, and analyzes the decision context of the sourcing strategy. The new theoretical idea is the portfolio view of outsourcing strategy. The soul of innovation outsourcing should be a mix of different external sources and different levels of integration and a match with the proper organizational structure. Examples of generic portfolios are given at the end of the article.

Keywords: Technology strategy; outsourcing strategy; external sources; innovation (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1142/S1363919611003337

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