UNDERSTANDING VIRTUAL KNOWLEDGE BROKERS AND THEIR DIFFERENCES WITH TRADITIONAL ONES

Gabriele Colombo (), Claudio Dell’era, Federico Frattini () and Paolo Landoni
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Gabriele Colombo: Department of Management, Economics and Industrial Engineering, Politecnico di Milano — Piazza L. da Vinci, 32 20133 Milano, Italy
Claudio Dell’era: Department of Management, Economics and Industrial Engineering, Politecnico di Milano — Piazza L. da Vinci, 32 20133 Milano, Italy
Federico Frattini: Department of Management, Economics and Industrial Engineering, Politecnico di Milano — Piazza L. da Vinci, 32 20133 Milano, Italy

International Journal of Innovation Management (ijim), 2016, vol. 20, issue 01, 1-23

Abstract: Virtual knowledge brokers help their clients solve challenging innovation problems by leveraging the diverse knowledge basis of vast communities of solvers. Despite the increasing diffusion of virtual knowledge brokers, no efforts have been done so far to investigate the anatomy of the brokering process they follow to deliver a service to their clients. This paper analyses how virtual knowledge brokers go through the four macro-phases of the brokering process (i.e., access, learning, linking, and implementation) and points out the main differences with traditional brokers. The research is based on a multiple case study involving two Italian virtual knowledge brokers. The analysis suggests that virtual knowledge brokers are characterised by a stronger ability to access different knowledge domains in comparison with traditional knowledge brokers. However, virtual knowledge brokers are less effective in the learning and linking phases of the process, due to the distance that separates solvers and clients and the lack of communication and interaction between solvers. Starting from these insights, the ability of virtual and traditional knowledge brokers to solve different types of innovation problems is analysed. The paper contains also a discussion of the managerial implications of this study, especially for those firms that has to select the best knowledge brokers with which to collaborate.

Keywords: NPD Service Providers; web-based intermediaries; knowledge brokers; brokering process; competitions (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1142/S1363919616500158

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