Behavioral industrial organization: a synthesis of behavioral economics and industrial organization
Elizabeth Schroeder (),
Carol Horton Tremblay and
Victor J. Tremblay
Chapter 1 in Handbook of Behavioral Industrial Organization, 2018, pp 3-16 from Edward Elgar Publishing
The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.
Keywords: Economics and Finance (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:16609_1
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