Managing the Football World Cup
Edited by Stephen Frawley and
Daryl Adair
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2014
ISBN: 978-1-137-37368-7
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Chapters in this book:
- Ch 1 Managing the World Cup: Managerial Dimensions
- Stephen Frawley and Daryl Adair
- Ch 2 Managing World Cup Legacy
- John Horne
- Ch 3 Using New Media to Engage Consumers at the Football World Cup
- Adam Karg and Daniel Lock
- Ch 4 Broadcasting the World Cup
- Harry Arne Solberg and Chris Gratton
- Ch 5 Ambush Marketing and the Football World Cup
- Simon Chadwick, Ran Liu and Des Thwaites
- Ch 6 The Challenge of Utilizing World Cup Venues
- Holger Preuss, Harry Arne Solberg and Jens Alm
- Ch 7 World Cup Stadium Development and Sustainability
- Les Street, Stephen Frawley and Sarah Cobourn
- Ch 8 Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites
- Simone Eisenhauer, Daryl Adair and Tracy Taylor
- Ch 9 Managing Transport at the Football World Cup
- Eva Kassens-Noor
- Ch 10 Managing Security at the World Cup
- Kristine Toohey and Tracy Taylor
- Ch 11 An Evaluation of the FIFA Governance Reform Process of 2011–2013
- Roger Pielke
- Ch 12 Match-fixing at the World Cup — Why Not?
- Declan Hill
- Ch 13 Managing the World Cup: Future Research
- Stephen Frawley and Daryl Adair
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-37368-7
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http://www.palgrave.com/9781137373687
DOI: 10.1057/9781137373687
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