Data Analysis

George Chryssochoidis

Chapter 4 in Rolling Out New Products Across International Markets, 2004, pp 87-121 from Palgrave Macmillan

Abstract: Abstract In Chapter 3, the methodology of this study was presented. This chapter reports the cross-case analysis of the 30 investigated cases. Discussion commences with descriptive data regarding timely and delayed cases, including development and rollout periods, project novelty, number of European countries where the new products were rolled out, sales value and market shares, as well as the origin of parent companies. The frequency of causes of delays, grouped by importance, is shown followed by a summary of the qualitative findings. The quantitative analyses are presented next. The chapter concludes with the effects of the antecedent upon the core factors and a summary of key findings.

Keywords: Market Share; Exploratory Factor Analysis; Parent Company; European Market; Timely Case (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50899-6_4

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DOI: 10.1057/9780230508996_4

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