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Rolling Out New Products Across International Markets

George Chryssochoidis

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2004
ISBN: 978-0-230-50899-6
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Chapters in this book:

Ch 1 An Overview
George Chryssochoidis
Ch 2 Literature Review
George Chryssochoidis
Ch 3 Methodology
George Chryssochoidis
Ch 4 Data Analysis
George Chryssochoidis
Ch 5 Findings and Discussion
George Chryssochoidis
Ch 6 Conclusions and Implications
George Chryssochoidis
Ch 7 Revisiting the Area
George Chryssochoidis

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50899-6

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DOI: 10.1057/9780230508996

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