Findings and Discussion

George Chryssochoidis

Chapter 5 in Rolling Out New Products Across International Markets, 2004, pp 122-148 from Palgrave Macmillan

Abstract: Abstract Hypothesis 1 stated that: New product success of timely and delayed rollout cases does differ.

Keywords: International Market; Perceptual Timeliness; Product Development Process; Delayed Case; Customer Acceptance (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50899-6_5

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DOI: 10.1057/9780230508996_5

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