Advances in Economics, Business and Management Research

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Portfolio Optimization with or Without Safe Asset

Yongyu Liu

The Influencing Factors and Strategy Analysis of the Formation and Consolidation of Consumer Brand Loyalty

Yuxi Shao

Advantages and Risk Management of Cross-border Investment and Financing under the Belt and Road Initiative

Yiyi Deng, Yuxuan Luo and Ziqi Yang

Awareness of Artificial Intelligence and its Potential Usability in Higher Education - Systematic Literature Review

Magda Donát and Rámháp Szabolcs

The Impact of Digital Apps in Shaping Sustainable Consumption Behavior: A Study on Gen Z from Bhopal

Insha Mirza, Zenab Javed and Rasmeet Kaur Malhi

Investigating the Role of Traditional and Forensic Accounting Skills for Effectiveness of Financial Audit

Yeashika Goyal and Pawan Kumar

Beyond Green Ideals: How Price and Promotion Outweigh Sustainability in Eco-Friendly Product Purchases Online

Muhammad Syahrul Endy Baharsyah, Muh Asdar and Nurdjanah Hamid

Optimization of HEYTEA'S Crossover Marketing Strategy

Qian Li and Yalan Song

Challenges Faced by Technology Companies: A summarize of risk and mitigation methods

Yihao Yang

Adaptation of Large Power Generation Groups to Competition in Electricity Spot Markets Exploration of Management Institutional Mechanisms

Gang Wei, Gang Lei, Lingzhi Xu, Bo Peng and Jiguang Zhang

A Relevant Analysis of Nike and its Marketing Strategies

Yiming Chen

Does Social Media Marketing Activity Affect Coffee Shop Visit Intentions If Mediated by Brand Experience and Brand Awareness?

Warih Risma Haryanti and Aflit Nuryulia Praswati

Legal Protection of Brands and Geographical Indications in the Framework of Strengthening Market Size, Market Place and Optimizing Economical Rights for Msme Products from Karawang, Indonesia

Rahmi Zubaedah, Asep Saripudin and Kholida Atiyatul Maula

Empowering Sustainable Development Goals in the Banking Industry: A Comprehensive Analysis of Ethical Banking Practices and Economic Viability

G. Kiruthika, M. Gowrishankar and P. K. Jawahar Kumar

Major Public Health Events And Enterprise Employment: A Difference In Difference Research Based on COVID-19

Jinglun Jiang

Moderating Effect of Demographic Factors on The Influence of Cognitive Bias on Investment Decisions

Elva Herlianti, Nugraha Nugraha, Yayat Supriatna and Maya Sari

Total Quality Management in Higher Education: A Bibliometric Overview

Harpa Sugiharti, Nugraha Nugraha, Raden Aditya Kristamtomo and Rika Mardiani

A Review of the Multidimensional Impact of Return Policies on Pricing Strategies, Retailers, and Consumer Pricing Strategies

Siyuan Zhao

Construction of a Matching Model for Supply and Demand of Rural Community Education in the Rural Revitalization Strategy

Lixuan Li

Research on Theory and Practice of China's Economic Modernization

Yanjiang Guo

Strengthening Climate Resilience Through Mindful Consumption: Community Practices and Economic Reflections from The Tidal Flood-Affected Community of Edakochi, Kerala

T. J. Santhimol and K. K. Anoop

Managing Workplace Anxiety Through Grounding Techniques: Enhancing Employee Resilience and Sustainable Organizational Growth

T. S. Saranya, Kevimeno Kiso, Sandeep Kumar Gupta, Gayathri Raj, Prince Pal Singh and Shikha Gupta

Think Twice Before Plugging Variables into Model

Xing You Li

Research on Tax Collection and Management of Electronic Retail Industry in China

Yufei Deng

Development of Mobile-Assisted Language Learning (MALL) Based English for Specific Purpose Teaching Materials

Ni Ketut Suciani, I Putu Okta Priyana, Putu Sandra Putri Astariani, I Putu Yoga Laksana and Ni Wayan Sadiyani

Stakeholder Mapping in Online Transportation Policy Formulation in South Sulawesi

Rustiani Haerus and Nurul Hidayah

Spatiotemporal Analysis of Economic Development in Sichuan Province: Insights from Night Light Data

Shenghan Liu, Xu Luo and Ruochong Zhu

Ecosystem Service Value Accounting and Assessment of Qingping Entrance Community in Giant Panda National Park

Yang Zhao and Fangyue Wang

Research on Operation Strategy of Catering Industry Under the COVID-19 Epidemic Taking Haidilao as an Example

Linze Ma

Household Scale Ecological Literacy: A Green Leap Towards Achieving Sustainable Food Waste Management

Zulfikar Dabby Anwar, Sekar Agatha Wulansari, Aisya Rahma, Dely Dahlia and Muhammad Dimas Priyastomo

The Impact of Digital Transformation on Enterprise Innovation Resilience

Fengxiang Ma

Application of the O2O Model to Strengthen Agricultural Supply Chain Linkages in Cooperatives in An Giang Province

Nguyen Van Thanh and Mai Thi Ngoc Phuong

The Impact of New Media on Interpersonal Communication: The Role of Social Media Platform and Visual Content in University Students’ Engagement

Aida Suhana Abdul Hamid, Wan Nor Hidayah Wan Afandi and Azfa Izzah Roslan

The Cost-Effectiveness Revolution and Emotional Value Economy Brought by E-Commerce Economy

Yijia Du

Approaches and Practical Exploration: Integrating Curriculum-based Ideological and Political Education into Introduction to Road and Bridge Engineering

Qinghua Ding

A Study on the Measurement of Digital Economy Development from the Perspective of High-Quality Development-Taking Guangdong Province as an Example

Zihui Ling

Impact of Loss Aversion on Marketing

Zhenghong Gu, Yujia Zhang and Zimo Zhang

Capital Replenishment and Credit Supply: Empirical Evidence from Banks’ Issuance of Perpetual Bonds

Hao Gao

A Study on the Positive Promotion Effect and Heterogeneity of Corporate Profit Margins on ESG Development

Fengming Tang

Facilitate the Transformation and Upgrading of Traditional Retail to Create New Retail

Zicong Liang

Evaluating the Implementation of the Sustainable Development Goals from Multiple Perspectives in Different Jurisdictions

Ze Sun

Analysis of Consumer Behavior in Bigdata Insights

Huangyi Qiu, Yuhang Shan and Runlei Song

Influencing Student Choice: A Case Study of a Boarding Private University in Indonesia

Fitriani Tupa R. Silalahi, Devis W. Saputra, Goklas Panjaitan, Monica Butar-Butar and Noramti Mardianti Manurung

The Identification and Categorization of Sustainability Practices in Higher Education: A Case Study in the University of Surabaya, Indonesia

Esti Dwi Rinawiyanti, Dianne Frisko Koan, Patricia Dewi Kusuma and Jesslyn Elaine Saputra

Research on the Effectiveness of Talent Introduction and Countermeasures in Small and Medium-Sized Enterprises

Chen Jiang

Education for Environmental Sustainability: Does the Vocational High School Industrial Internship Program Develop Students’ Green Innovation Skills?

Lelahester Rina, Siswandari, Aniek Hindrayani, Khresna Bayu Sangka, Mintasih Indriayu and Lilik Santoso

Evaluating Implementation of Green Economy in Indonesia: Evidence From K-Medoids Cluster

Aditya Idris, Muhammad Jibril Tajibu, Abdul Hamid Paddu and Fatmawati Fatmawati

Delayed Investment Decisions in Renewable Energy under Uncertainty: A Deep Learning–Based Approach

Insaf Agram, Abdelhak Rais and Nacira Agram

Research on the Impact of Sino-US trade Frictions on Stock Returns of Listed Companies in A-share High-tech Industry

Danni Liu

Identifying Innovation Drivers in Indonesia’s Tourism Supply Chain: An Exploratory Factor Analysis

Herry Irawan, Yudi Fernando and Refi Rifaldi Windya Giri