Negotiations in Different Cultures and Internationalization

Tracy Dathe () and Marc Helmold ()
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Marc Helmold: IUBH Internationale Hochschule

Chapter Chapter 7 in Successful International Negotiations, 2020, pp 83-96 from Springer

Abstract: Abstract Foreign trade has a long history. Yet, the cross-border exchange of goods and services has significantly intensified in the last decades (Dathe & Helmold, 2018). The cultural differences add another facet to the complication of negotiations. The commercial negotiations are complex enough in the same cultural group.

Date: 2020
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DOI: 10.1007/978-3-030-33483-3_7

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