Extended Culture

Pekka Aula and Jouni Heinonen
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Pekka Aula: University of Helsinki
Jouni Heinonen: Pohjoisranta Burson-Marsteller

Chapter 5 in The Reputable Firm, 2016, pp 99-119 from Springer

Abstract: Abstract Of all the different components of reputation, a good corporate culture reflects positively on both a company’s profitability and growth. Culture is defined as the collection of values and symbols that may be different and contradict others or in relation to the everyday operation at work. Organizations that are diversified are made of different subcultures that form different teams; they do not have a single and a unified culture that is managed from the top level to the bottom level. Just like the company itself, its cultures, too, have no ending. In other words, companies today can no longer concretely restrict their environment. Similarly, corporate culture is limitless. The environment in which the organization operates is not a monolith neither are stakeholders a “wall” for the echoing the organization’s reputation based on its actions and messages.

Keywords: Organizational Culture; Corporate Culture; Creative Class; Flight Attendant; Cultural Pluralism (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-22008-6_5

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