Working with Metaphors: Building Parallel Worlds

Karin Thier
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Karin Thier: NARRATA Consult

A chapter in Narrative Organizations, 2020, pp 179-186 from Springer

Abstract: Abstract Metaphors make it possible to render even complex topics or emotions more accessible to an audience. Their potential may be employed as a narrative tool to increase the meaningfulness of a message or the ease with which listeners will remember it. Metaphors can serve many purposes, e.g., structuring information in presentations, reducing complexity, illustrating differing viewpoints, or supporting conflict management.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-61421-1_20

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DOI: 10.1007/978-3-662-61421-1_20

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