Just Dial Limited

R. Srinivasan ()
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R. Srinivasan: Indian Institute of Management Bangalore

Chapter Chapter 9 in Platform Business Models, 2021, pp 125-129 from Springer

Abstract: Abstract The caselet on Just Dial elucidates the business model of a matching platform, one that matches the users on one side (consumers) with those on the other side (local, small and medium businesses). The case elaborates on the business model, and elucidates the evolution of Just Dial’s business from a simple local search platform, to a search and transact platform. The case ends with questions on the sustainability of the business model and the extension to product ecommerce.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-2838-2_9

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DOI: 10.1007/978-981-16-2838-2_9

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