Do Italian Consumers Care About the Eco-Label When Buying Canned Tuna?

Maria Bonaventura Forleo ()

A chapter in Innovation and Knowledge in Agri-food and Environmental Systems, 2024, pp 219-223 from Springer

Abstract: Abstract The study investigates the importance assigned to eco-labels, the knowledge of logos, the willingness to buy and to pay for certified canned tuna among a sample of Italian consumers. Descriptive and test analyses were applied to detect the significance of socio-demographic characteristics, tuna frequency of consumption and knowledge of eco-labels. Preliminary results show that most of respondents are aware of and concerned about environmental issues in the tuna industry; they pay little attention to the presence of eco-labels and are unable to recognize logos, but are willing to buy certified canned tuna and to pay for it.

Keywords: Logos recognition; Sustainability knowledge; WTP (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-65168-7_36

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DOI: 10.1007/978-3-031-65168-7_36

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