Hotel Group Expansion Strategies and Market Analysis

Ourania-Aikaterini Tsantali and Sofia Karampela
Additional contact information
Ourania-Aikaterini Tsantali: Aristotle University of Thessaloniki (AUTH)
Sofia Karampela: Aristotle University of Thessaloniki (AUTH)

A chapter in Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2, 2026, pp 533-544 from Springer

Abstract: Abstract This chapter aims to analyze the expansion and growth strategies of hotel groups, as well as to examine international markets. The core of this study focuses on hotel chains, known as hotel groups. The key aspects of these companies are their multinational character, their listing on the stock exchange and on financial markets in general, and their operations throughout the world. For academic purposes, specific brands that fit this categorization such as Marriott, Hilton, IHG, Accor, and Hyatt will be studied to enable results to be obtained. A summary of the financial profiles of these companies will also be presented in order to give a complete picture of the global investment scene. Focusing on such enterprises offers perspectives for analyzing tourism development at a strategic level. Some of the issues that will be studied in this process include which markets they choose to expand and for what reasons, what strategies are used to achieve this goal, and what challenges they face in the process. In addition, the ways in which they adapt their brand and services by geographic region will be discussed, as well as the role of partnerships with local actors and investors.

Keywords: Economic profiles; Leading companies; International activity; Strategy choice; Markets expecting growth; Advantageous investments; Classification:; F; International; Economics (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-17534-2_33

Ordering information: This item can be ordered from
http://www.springer.com/9783032175342

DOI: 10.1007/978-3-032-17534-2_33

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().