Transnational Marketing and Transnational Consumers

Ibrahim Sirkeci

in SpringerBriefs in Business from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-642-36775-5
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Citations: View citations in EconPapers (14)

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Chapters in this book:

Ch Chapter 1 Transnationalisation and Transnational Marketing Strategy

Ibrahim Sirkeci

Ch Chapter 2 Transnationals: Transnational Consumers and Transnational Mobile Consumers

Ibrahim Sirkeci

Ch Chapter 3 Mobility and the Transnationals

Ibrahim Sirkeci

Ch Chapter 4 Targeting and Reaching Transnationals and Transnational Mobiles

Ibrahim Sirkeci

Ch Chapter 5 Conclusions

Ibrahim Sirkeci

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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrbu:978-3-642-36775-5

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DOI: 10.1007/978-3-642-36775-5

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