Transnationals: Transnational Consumers and Transnational Mobile Consumers

Ibrahim Sirkeci

Chapter Chapter 2 in Transnational Marketing and Transnational Consumers, 2013, pp 25-34 from Springer

Abstract: Abstract The subheading above may appear confusing but the two terms are used on purpose to provoke debate on the possibility of having two broader segments relating to the transnational marketing era.

Keywords: Market Segmentation; Global City; Segmentation Variable; Mobile Consumer; National Mobile (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-36775-5_2

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DOI: 10.1007/978-3-642-36775-5_2

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