Mobility and the Transnationals

Ibrahim Sirkeci

Chapter Chapter 3 in Transnational Marketing and Transnational Consumers, 2013, pp 35-58 from Springer

Abstract: Abstract Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence movement and mobility is appropriately taken into account as key segmentation variables to identify such mobile consumer groups

Keywords: Asylum Seeker; Mobile Service; National Border; Human Mobility; Seasonal Worker (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-36775-5_3

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DOI: 10.1007/978-3-642-36775-5_3

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