Case Nine: Frieda’s Inc. – Successful Succession: Women Do It Right
Alan L. Carsrud () and
Malin Brännback ()
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Alan L. Carsrud: Ryerson University
Malin Brännback: Åbo Akademi University
Chapter Chapter 11 in Family Firms in Transition, 2012, pp 111-119 from Springer
Abstract:
Abstract This case was researched and developed initially by Naomi Overton and Anthony Perez and was written under the direction of Alan Carsrud. This case has not been de-identified. It does represent a model for effectively transferring the ownership and leadership of a highly successful firm.
Keywords: Family Firm; Family Business; Brand Equity; Sales Manager; Passion Fruit (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-1-4614-1201-4_11
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DOI: 10.1007/978-1-4614-1201-4_11
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